MEET DOREEN FITZPATRICK
Founder & Creative Director, Sassy Fly Luxury Events
Founder. Global Luxury Event Planner & Designer. Creative Director.
Doreen Fitzpatrick is a global luxury planner and designer known for curating elevated, high touch experiences with intention, precision, and a refined aesthetic.
Her passion for design began at the age of eight through her love for flowers, an early foundation that continues to shape her signature approach today. What started as a natural creative instinct has evolved into a distinctive design philosophy rooted in storytelling.
Doreen designs by telling a story, where every element from florals to space to detail is intentionally layered to create a cohesive and immersive experience.
Her work is defined by clarity, structure, and effortless execution. Each event is thoughtfully led and meticulously designed to feel refined, meaningful, and truly exceptional.
Intentional Design. Story Driven Experiences. Elevated Execution.
PRESTIGE AND PROOF
Luxury clients love data that proves reliability. Add a clean, minimalist row of counter-stats to break up the text.
● 100+ Bespoke Events Designed
● 2x Best Florist in Washington State
● Worldwide Event Execution (From Tanzania to the USA)
● 15+ Years of Floral Artistry Experience
AWARDS AND PROFESSIONAL RECOGNITION
● Best Florist in Washington State: Sassy Fly Luxury Events won this prestigious title for two consecutive years, 2023 and 2024.
● Industry Recognition: Founder Doreen Fitzpatrick’s transition from a passionate floral hobbyist to a recognized creative director has been cited as a mark of the brand’s rapid rise in the Pacific Northwest luxury market.
THE ARCHITECT OF EXPERIENCE
Luxury is not an accident; it is an intention. My design journey didn’t begin in a studio—it began in the sun-drenched gardens of Tanzania. Watching my mother cultivate life from the soil taught me the silent language of aesthetics: balance, patience, and the raw power of a single bloom.
“I don’t just decorate rooms; I curate the atmosphere where your most precious memories will live.”
DOREEN
THE EVOLUTION OF SASSY FLY LUXURY EVENTS
THE CATALYST
Sassyfly was born from a refusal to settle. When planning my own wedding, I found a gap where bold, unapologetic style should have been. I chose to build what didn’t exist: a brand that marries perfectionism with sass.
THE GLOBAL REACH
Recognition followed the passion. Named Best Florist in Washington State for two consecutive years and featured in Washington Day Magazine, my work is defined by the “Wow Factor” the moment a guest enters a room and the world stops for a second.
THE PRESTIGE
From intimate destination weddings to grand-scale corporate soirées, my team and I utilize our exclusive Luxury Rental Collection to transform blank canvases into bespoke masterpieces. We bring a worldwide perspective to every local celebration.
BOLD. BREATHTAKING. BESPOKE.
WE DON’T JUST DESIGN EVENTS; WE ARCHITECT MASTERPIECES.
Published & Applauded
